Backed by the Home Office, Department of Health and education ministers, it will provide advice, information and support about all illegal substances. The initiative is the first to target parents and carers as well as young people. They will be urged to "Talk to Frank" for advice on substance abuse and drug addiction in a series of four TV commercials, plus radio, posters and print advertisements.
When Mother created a wise and witty character called Frank who gave drug advice to young people, the team had no idea he would become so popular.
Create an Alert Now. He added that the strategy, which talk to frank campaign on Class A drugs such as crack and heroin, should have explained how users could take talk to frank campaign drugs more safely. Over this period, millions of young people have sought out Frank, with nearly 3.
But Mr Kushlick said: "Who is it aimed at? But along with some other drugs charities, she welcomed the initiative as a departure from the "just say no" approach. Trending: School Reports Agency of the Year The Knowledge Podcasts When Mother created a wise and witty character called Frank who gave drug advice to young people, the team had no idea he would become so popular.
Someone they could trust to tell it as it is. Report a problem with this.
address. Looking for a new job? It's not credible. What went wrong? We were about to suggest to a new client team that, following findings talk to frank campaign their youth research, they should build a new brand to replace the National Drugs Helpline.
What were you doing? Share this Share on Facebook Share on Twitter. The campaign targets parents and carers as well as young people, urging them to Talk to Frank for advice on substance abuse and drug addiction in a series of TV commercials, plus radio, posters and print advertisements. More than two-thirds said they would use the service in the future. UK, remember your settings and improve government services. Accept additional cookies Reject additional cookies View cookies. The launch ad, "talk about drugs", showed a teenager calling in a crack SAS squad to help him avoid the awkward "drugs chat" with his mother.
Reuse this content. Backed by the Home Office, Department of Health and education ministers, it will provide advice, information and support about all illegal substances.
The focus is entirely on illegality. News story Talk to Frank advertising campaign goes live. Danny Kushlick, director of the Transform drugs policy institute, branded the Talk to Frank campaign a "wasted opportunity" because it offered no advice on harm reduction. Meet Frank.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Amplified online by one of the first-ever Facebook fan campaigns, the Pablo was in the top 1 per cent of all-time most popular Facebook fan s and represented a highly effective, low-cost addition to the campaign.
Millions of young people have sought out Frank, with nearly 3. If they wanted to engage young people, they should have addressed the issue of criminality - why some drugs are legal and why some are not.
Government launches frank drugs campaign
He said: "The campaign is crap. Is this useful? Len Mackin, programme manager at the drugs charity and treatment service Cascade, criticised the campaign for giving a misleading picture of how the police dealt with young drug users. The initiative is the first to target parents and carers as well as young people. When I talk to teachers and youth workers, they often tell me Frank has become part of everyday playground patter.
Frank drugs campaign. This was published under the to Conservative and Liberal Democrat coalition government. address. One execution depicts a group of butchers passing around a t of meat with the line: "Thinking about passing a t around at a party? By Sophie Spence. Inbrand awareness reached 90 per cent of our to year-old audience compared with talk to frank campaign per cent for the National Drugs Helpline.
Hide this message. To help us improve GOV. Our pitch was simple. Drug advice campaign is a wasted opportunity, say charities. The advertising launched today will help to ensure FRANK continues to be the first port of call for the majority of young people who may be at risk from drugs misuse.
They will be urged to "Talk to Frank" for advice on substance abuse and drug addiction in a series of four TV commercials, plus radio, posters and print advertisements. The initiative would provide "accurate, confidential and unbiased information" and help people get in touch with local agencies. Become a member of Campaign Get the very latest news and insight from Campaign with unrestricted access to campaignlive. It is important that young people know that FRANK will always give them free and talk to frank campaign information and confidential advice whenever they need it. The answer came in the unlikely form of a Colombian dog, Pablo.
10 years of frank
Shona Beaton, director of operations at drugs charity Release, said: "Talk to Frank conjures up an image of a white older man. Cookies on GOV. Stay ed in. It ended by famously inviting the audience to "talk to Frank".
Young people needed a champion. Press Association. Home Crime, justice and law.
Roger Howard, chief executive of the drugs policy thinktank DrugScope, said: "Frank has been extensively trialed in the community where young people and their parents seem to be receptive to the campaign. Understandably pissed, he set off to find out more about "the darker side of cocaine", delivering sarky one-liners as he sniffed his way through Cokeland. Reuse this content.
Drug advice campaign is a wasted opportunity, say charities
We had to get young people to know, like and trust Frank. Adverts aimed at year olds will appear on youth radio stations and websites and pose a series of drug-related questions. The campaign will concentrate on class A drugs - the most harmful substances such as heroin and crack cocaine.
Frank is now celebrating his tenth birthday. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Mr Kushlick, a former drugs counsellor, said the information on the campaign's website - talktofrank. Become a Campaign Member. It looks like it's been deed by some official at the Home Office.
But it's definitely more friendly than the national drugs helpline. All they needed to say was don't inhale deeply," he said.
But the TV ad shows the police doing just that. Forming a point of view on drugs can be difficult for young people. From: Home Office Published: 17 October Explore the topic Crime, justice and law.
As fame and familiarity grew, Frank became more of a campaigning brand. Today, the Frank brief has come full circle. Government launches Frank drugs campaign. A spokesman for the Home Office said: "The campaign aims to raise awareness of the risks associated with drug use and provide credible and reliable information to parents, carers and young people.
None of us in the pitch room in had any idea we were building something that would eventually end up in the urban dictionary, support thousands of people on a daily basis and endure for more than a decade. Teenagers are encouraged to reconsider what they know about drugs and where to find reliable information about the risks. A new campaign launches this month, introducing the service to a new generation of teenagers. The service provides high quality, impartial information on the effects and harms of drugs to anyone, whatever their age, along with advice and support if they, their children or talk to frank campaign they know is at risk of drug misuse.
Frank dodges that debate entirely.
Talk to frank advertising campaign goes live
The adverts will run until the New Year. When Mother created a wise and witty character called Frank who gave drug advice to young people, the team had no idea he would become so popular. Thank you for your feedback.